What is a brand?
This is one of those ghoulish, new-age internet questions that keeps me up at night. I don’t really understand brands and branding, but thankfully Joe Barnes is an accomplished Brand Strategist, graphic designer, painter and visual storyteller - so he can set me straight!
In this podcast, we are discussing branding, personal versus professional branding, the mechanics of branding, how creativity works, is controversy a good thing? And more.
Listen on Spotify:
Watch the full interview:
Timestamps:
0:00 - Intro
01:00 - What is a brand?
06:00 - The mechanics of branding
10:00 - Problems in the marketplace
12:00 - How creativity works
14:00 - Branding in art
18:00 - improving your brand
24:00 - Branding & Identity
29:00 - What is Creativity?
33:00 - What is a good brand?
35:00 - Controversy & Branding
42:00 - Personal Development & Branding
46:00 - Jordan Peterson's Brand
52:00 - Being an online creative
(If you like the podcast/essays, please consider sharing Monk with a friend :)
Warm regards,
Mahon.
#60 - Joe Barnes - What is a brand? (and how to launch a successful one)